LegUp Health launched in 2020 after its founder witnessed first-hand the challenges American workers and their families were faced with when their profession required them to purchase their own health insurance. Today, 200k+ Utahns buy their own health insurance. For them, finding, using, and managing health insurance is an overwhelming experience. Every year, they waste countless time and money buying the wrong plan or misusing the right one. LegUp Health is a new type of health insurance agency focused on service (not sales), enabled by software (not paper), and supported by unbiased coaches (not commissioned brokers).