Two decades ago, Vest Pocket Business Coalition was started by a group of local business owners that needed advocacy help to fix a challenging parking ordinance. A grass-roots coalition formed to address the issue and they were successful. In the last 20, years Vest Pocket has advocated for countless local businesses on a variety of issues.
The name Vest Pocket was chosen because the term “Vest Pocket” brings to mind local businesses in our neighborhoods that hold close to our hearts, which is where a vest pocket is located. Once explained, the meaning is clear. However, it is worth considering this question: Will business owners (who haven’t yet heard of our organization) immediately grasp who we are and what we do based on our organization’s name?
In other words, does the name clearly and accurately signify what brings us together as local, independent business owners? Should the name be changed to help Vest Pocket be more effective? In light of these questions, we’ve been considering whether a name change might be in order. This topic is particularly important today as Vest Pocket works to increase its influence and advocacy work throughout the Wasatch Front and beyond.
The important thing is how you, our members, feel about this. Therefore, we need your feedback. Please click the link below and complete the short survey. Please let us know whether you favor a name change, and if so, which name(s) you think would best represent the organization that you’ve come to know as Vest Pocket Business Coalition. We will compile the results before the end of the year and report back to you on the results.
Thanks in advance for taking a moment to complete this survey, and thanks for your support of local, independent businesses!
Vest Pocket Business Coalition