FIRST UTAH BANK

A little bit about My Bridge Builder

B.A.N.K.Code Founder And Chairman Cheri Tree invented B.A.N.K. in the early 2000s out of an intensely focused need to sell more effectively– and an inability to find sales tactics that actually delivered as expected. Everyone seemed to agree that letting the prospect determine the presentation was a guaranteed path to success in sales, but no one seemed to agree on how to accurately figure out what individuals wanted. After studying a number of personality-based sales systems, Cheri realized the problem was that she had no accurate way of finding out their personality type without a long, often costly assessment. Cheri also found herself completely disillusioned by the proverbial “sales is a numbers game” message and realized that she was being led to believe one of the greatest myths in sales when she was told that “in order to get more Yes’s, you have to get more No’s.” This is when Cheri woke up to the reality that this just wasn’t true! The truth, she realized, was that in order to get more Yes’s, you have to get more Yes’s, not more No’s! This thought process led Cheri down a path that ended up changing her entire world. In an effort to build a thriving small business without working herself to death, Cheri decided to learn everything she could about closing sales and she discovered that in fact, sales was not a numbers game, it was a people game! This discovery shifted her focus from sales, to people, including learning several personality typing systems. Cheri found personality science compelling, but difficult to apply to the sales process. That’s why Cheri dedicated herself to reverse-engineering the personality types, basing it in “buyology” – the science of buying behavior, rather than psychology to understand why her customers buy, and what triggered the Yes versus the No. Her theory was that if it had been proven by Hippocrates that there are four different personality types or four temperaments, then it could be possible that each type makes buying decisions differently. In the process, Cheri created B.A.N.K.— the first easy and accurate system that combined the proven brilliance of personality science with real-world best practices for the sales process.